What is Google AdWords?
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google search engine, YouTube and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. You can request for more explanation via phone.
How does it work?
Once you configured your campaign and launch the ads, they are eligible to be entered into an auction using the keywords (search query) that you set for the ads. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on a specific page of the SERP (Search Engine Result Pages). Contact us for more explanation via phone call.
Why Google AdWords?
Attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time
Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Included In Our Services Are:
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye. Auditing a PPC Account is an important process, whether it’s a new account or old. In this package, you’ll get a quick account audit that will help us determine the best way to optimize your campaigns for better conversions. Click here for free account audit
Identifying your competitors and evaluating their strategies is very important in order to determine their strengths and weaknesses relative to those of your own product or service . A competitive analysis is a critical part of your company marketing plan. For instance, if your primary competitors are offering special discounts on purchases, you could be missing a lot of opportunities if you don’t know about it. In this special package, we’ll perform thorough competition analysis and adopt the best working strategies in your campaign.
Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google. If your plan is to run your ads continuously, we’ll setup a remarketing campaign for you.
You can show tailored ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” By reinforcing your message with people who have already seen your videos or channel, you’re more likely to succeed in increasing your return on investment. Our skillful team will setup a YouTube ad for your business upon request.
Audience targeting allows you to be more accurate when choosing who sees your ads. In addition to audience targeting, we’ll configure important advanced settings that can help you get increased conversions and reduce CPA.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Bidding for the right keywords can increase your click-through rate and improve the conversions. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with ads, but also learn more about your customers as a whole.
Landing Page Analysis
We consistently hear from our clients and prospects that PPC landing pages are a struggle. There’s so much at stake on the landing page – that’s where your visitor either converts or doesn’t. But you don’t get much help from Google when it comes to landing page optimization. A poor landing page experience affects your Quality Scores as well as your ROI, but it’s tricky to actually figure out what the problem with your page is in AdWords alone. We will review and analyze your landing page and suggest update if there’s need.
With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from. We’ll help you track your conversions effectively.
Linking a Google Analytics property to your AdWords account can help you analyze customer activity on your website after an ad click or impression. This information can shed light on how much of your website traffic or business comes from AdWords, and help you improve your ads and website. Additionally, you can segment your audience from your Google analytics account, and build a remarketing list for your campaign. This is also part of our services.
You can find the specific performance data that interests you by customizing the statistics tables of your AdWords account using columns, segments, and filters. This is often not easy to accomplish if you’re not very familiar with AdWords. Fortunately, we’ll generate comprehensive report for your campaigns.
Why Choose Us?
At Ojasweb Digital Solution, we strive to reach the largest customer base for each and every one of our clients. From small businesses to the corporate world we treat all of our clients as our priority and pride ourselves in their success. We have developed many techniques to ensure that our clients will receive the best customers and the best advertising services. See our Google Partner public profile.
Real Hands-on Experience
Ojasweb Digital Solution allows you to partner with highly experienced AdWords specialists rather than those in the initial learning phase of their craft. Little to no experience cost your business money, not to mention lost sales opportunities. Our AdWords team brings almost 4 years experience successfully building and managing AdWords campaigns.
Highly Personalized Service
Ojasweb Digital Solution offers a highly personalized service as we refuse to work with more clients than we can handle which allows us to spend more time improving your online results while you spend less and less time watching competitors devour the market.
Regular and Never-ending Improvement
Ojasweb’ strong desire to make significant and frequent incremental improvements to your online marketing will create a momentum that will prove difficult for your competitors to catch up to. Our promise to you is that your online marketing campaigns will never stagnate. Continual improvement to ensure success is the only way.
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Welcome to Ojasweb Digital Solution! We are a team of certified digital marketers and web developers serving both local and international clients. We are Google partner located at Office 11,12,13, Awedis Shopping Mall Badagry Lagos more...