Google Ads Agency in Nigeria
Are you looking for a Google Ads Agency in Nigeria to help you achieve result-driven online advertising campaigns on Google’s advertising platform?
Look no further! This article will provide you with all the information you need to get started.
What is a Google Ads Agency?
Google Ads (formerly AdWords) is the department responsible for advertising. It allows individuals, businesses, and organizations to show the world their uniqueness and become visible to customers searching for what they offer.
These offers are promoted to people who are actively using Google’s platforms, such as Google Search, Gmail, YouTube, Google Play, Google Maps, Google Discover, Google Shopping, and millions of other top-quality partnered websites across the world.
An interesting thing about Google Ads is that it uses a pay-per-click billing system. This means you only get charged when visitors click on your ads.
A Google Ads Agency is an agency that uses Google’s advertising platform to run marketing campaigns. These agencies are usually made up of a team of Google Ads professionals with skills in Google Search Ads, Google Display Network Ads, Google Video Ads, Google Shopping, and lots more.
Some Google Ads agencies in Nigeria are certified Google Partners. This means they are recognized as experts and professionals in running ads on its platform.
Ojasweb Digital Solutions has been a recognized Google Partner since 2015 and is listed on the Google Partners Directory.
Why use Google Ads to advertise when there are other advertising platforms?
Many agencies use different advertising platforms. Their ability to use many advertising platforms makes them unable to specialize in one.
Ojasweb Digital Solution, a Google advertising agency, specializes in using Google’s advertising platform to run online advertising campaigns for businesses.
As an agency with a long relationship with using Google Ads in Nigeria here are a few reasons why we encourage you to advertise with Google.
Do I need to hire a Google Ads agency in Nigeria to manage my Google Ads?
Let me ask you this question, would you rather do a task that you are not trained to do than hire an expert? You might want to risk learning the skill, but you know it will cost you time and money.
Many marketers parade themselves on the internet these days claiming to have the experience to manage Google Ads campaigns at a very low price. Ultimately, these agencies end up not achieving desired results for their clients and blame failures on the metrics.
Giving your advertising tasks to a hired professional is the best for your business. You need reputable hands with years of experience and expertise to help you design, implement and manage your adverting campaigns while saving your budget.
What are the benefits of using a Google Ads Agency in Nigeria?
1. Diversified Campaign
As a company with different goals, Google ads allow you to reach your target goals with limitless kinds of campaigns.
A cosmetics company that recently launched its products and seeking an effective channel to promote its business can use Google’s video ads campaign option to reach its customers.
Likewise, a fitness company looking to create awareness about its business can run search ads that pop up when searches related to its business are made.
With the number of available campaign types on Google ads, it’s certain for you to achieve your business goal. This is one of the things you need to know about Google ads in Nigeria and why it’s good for your business.
2. A Google Ads agency in Nigeria gives you access to a large audience.
Another benefit of using Google ads is that advertising specialists can help you make your business visible to a wider audience.
A lot of people make search queries on Google Search Engine every day.
According to recent data gathered from HubSpot, Google controls a little more than 92% of the search engine market share worldwide. That includes 72% of the desktop market and 92% of the mobile search engine market.
Because Google doesn’t share its search volume data, it’s estimated that Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year.
Many businesses are advertising their businesses on Google today and the competition for bidding in sponsored ads keeps rising. If you want to beat your competitors and make your business the first contact for searchers you should start advertising on Google.
3. A Google Ads agency in Nigeria will help you target a specific audience for your business.
You don’t want to waste your advertising budget and effort showing your business to an audience uninterested in your business.
Google’s Advertising platform allows you to target your ads to a specific audience interested in your business.
For instance, if your business is in Lagos and your target customers are within Lagos you can target your ads to only be promoted before people residing in Lagos.
You can also target a specific age group for your business.
Depending on your business goals Google ads allow you to display your ads before your customer demography.
4. Running Google Ads through an agency in Nigeria allows you to control the cost you spend on advertising.
As a business owner, Google ads give you complete control over your advertising budget.
You can determine the amount you want to spend on ads with any amount of your budget.
Advertisers using Google Ads get charged based on the pay-per-click billing system so you don’t have to worry about being overcharged.
You might want to run an ad with five hundred thousand naira in the budget. You can set the amount you want to spend from your budget on your ads daily.
5. Tracking of ads performance
One of the benefits of online advertising is the ability to track your ad performance.
Google ads allow you to track pretty much anything on your advertising campaigns.
With the help of its tracking snippet, installed on the part of your company website you want to track, Google ads allow you to check the performance of your ads.
For instance, you run an ad for people to make an action on your page and the action is to download an ebook, Google allows you to track the number of clicks on your ads (CTR), the number of downloads, and the conversion rate.
Google also allows you to track when people fill out a contact form on your website, and when they make purchases including the number of purchases.
You can track bounce rate, views on your YouTube ads, watch time, and lots more.
6. Measure the success of your digital marketing campaigns on Google’s advertising platform.
A Google Ads agency that knows its work will be able to measure the success of an advertising campaign based on already set key performance indicators (KPIs).
If you want to find out how successful your ads have been in achieving your business goals you can access the data from your ads account.
You can be sure to get insights and reports on the success of your campaigns to help you make data-driven decisions for your business.
Factors to consider while choosing a Google Ads Agency in Nigeria for your Business.
1. Verify if the agency is certified by Google
Many online advertising agencies parade themselves as certified Google advertisers on the internet.
Google has a set of training and standards for making a business certified to run ads on its platform.
Without these pieces of training, and certifications a person advertising on Google will be limited in utilizing the platform efficiently for the optimum performance of your ad campaigns.
One way to verify an agency’s claim is to check if they are listed on the Google Partners Directory.
2. Verify if any reviews have confirmed their competency in Google Ads.
You should verify if the agency has reviews from clients that have used their services.
You can verify at their website or social media pages.
A website with reviews from people who have tried out their services gives you confidence about their ability to manage your budget on advertising and achieve your goals.
3. Verify if they are specialized or do-it-all kind of agency.
Many digital marketing agencies in Nigeria are not Google ads specialists but do-it-all-kind agencies.
By “do-it-all kind” we mean that they engage in running ads on all available online advertising platforms.
There are only a few agencies in Nigeria that specialized in running Google Ads campaigns.
Ojasweb Digital Solutions is one of the few Google ads specialists in Nigeria with years of experience managing Google ads for clients.
4. Verify that they have standards and are not desperate to make money
A real Google Ads agency will have operating standards for its business.
Unlike many other agencies parading themselves as Google Ads specialists, Ojasweb Digital Solutions is not all about the money.
We ensure that our client’s online advertising campaigns and accounts are properly managed are optimized to perform well.
Be sure to look out for all these factors and others you determine for yourself before going ahead to pick a Google Ads agency in Nigeria for your business.
What you will benefit from using our agency for your Google Ads?
1. Our Google Ads Agency in Nigeria will help you design and implement strategies prioritizing your goals.
2. We will help you conduct keyword research that will eliminate doubts and laser-target your prospective customers
3. We will review and test your landing page to ensure compliance with Google’s policy and for effective results
4. Our Google Ads agency will carefully implement the Google ads conversion tracking for effective measurement of performance.
5. As a way of delivering the best for our clients, we ensure daily management and optimization of ad campaigns to improve performance.
6. Our Google Ads Agency tracks and analyzes the performance of your campaign to ensure that it is on track to meet your goals
7. Our agency is aware of the usefulness of reports and analysis for business growth, hence we provide regular precise, and exhaustive reports and updates, giving you insight into how your advertising budget is being spent.
When choosing an agency, be sure to look for one that has a strong track record of success, as well as excellent customer service. With the right agency by your side, you can take advantage of all that Google Ads has to offer and grow your business online.
Now that you are aware of the huge good a Google Ads agency in Nigeria can do for your business, you should be ready to start advertising with Google Ads.
Contact us now and let’s help you grow your business.