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You stumbled upon this article because you were looking for how to do online advertisement in Nigeria. The good news is that if you can spare a few minutes to read the article to the very end, you’ll be among the few business owners who will witness drastic improvements after adopting some or all of the techniques discussed.

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Online advertisement is growing rapidly in Nigeria, and many business owners are joining the trend. Gone are the days when the only means of advertisement were via radio, television and newspapers. Nowadays, you can advertise your business using different online platforms from the comfort of your bedroom. Interestingly, you won’t have to break your card or undergo hectic processes in order to publish your adverts online. In the next few paragraphs, I will discuss some of the ways you can advertise your business online. Some of the methods are completely FREE, and others require payment or membership subscription. Let’s dive in…

Classified ad websites

OLX Nigeria

I intentionally listed classified ad as the number one method because most people are interested in free online advertising. Classified ad is undoubtedly one of the best methods to publish advertisement online for free. There are a couple of popular classified ad websites in Nigeria that can help you post your advertisement absolutely for free. For the benefit of those people who don’t know how classified ad works, I will quickly explain the technique.

Classified ad websites are specifically designed for advertisement purposes. Some of them require registration in order for users to post their adverts. However, some does not mandate users to register before they can post adverts. Some classified ad websites also have premium packages, which allow users to promote their adverts on the front page of the website. So if you are not comfortable with how your adverts are buried in the internal pages of the website, you can buy the premium package to promote your listings. Fortunately, they offer cheap advertising solutions.

Popular classified ad websites in Nigeria

You might have been using some of the websites without noticing them. The major players in the classified ads business in Nigeria are:

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  • OLX
  • Mobofree, and
  • Jiji

These three classified ad websites are very popular in Nigeria. Their registration process is extremely simple, and you can start posting your adverts in minutes. So if you are looking for an affordable and effective means of advertising your business online, make sure you consider the classified ad websites.

Advertising on blogs

If you’ve not started advertising your business in Nigerian blogs, you’re missing some great opportunities. There are hundreds of quality blogs in Nigeria that can send customers to your business regularly. One of the interesting things about this method is that you can post adverts on some blogs for 30 days for less than #5,000.

Unlike the top advertising companies, blog owners don’t measure the amount of traffic they send to your website. Once you’ve met their request, you don’t have anything to worry about until the end of the month. But wait, what about LINDA IKEJI’S BLOG? Can I advertise on her blog for #5,000? The answer is NO. She’s one of the biggest bloggers in Nigeria, so her advertising fee is a lot more expensive.

Advertising on Nigerian forums

nairaland adverts

Another great means of advertising online is by posting your adverts in the forums. Advertising on the forum can be done in different ways; you can design your ad banner and share it without making it look like spam. You can also create threads for your product and update it with relevant information. However, you need to be very careful in order to avoid being banned. You can also pay to advertise your products or services in the forums.

Some of the popular Nigerian forums are highlighted below:

  • Nairaland
  • Naijapals
  • Naijaloaded
  • Not just Ok and so on.

Advertising on local search engine/directories

You probably don’t know about the local search engine and directories in Nigeria. I have been following some of them for a very long time, and I truly enjoy their services. One of the great things about the local search engine is that you can submit your business for free. If your business has a physical location, you can list it with them for free. However, that’s not the only thing that they offer. Vconnect, for instance, allows users to list and sell products on their platform. You can use their premium package to promote your business to millions of people in Nigeria.

Advertising on Blackberry and 2go

Blackberry is another great platform to advertise your business. According to some advertisers, it is one of the best converting adverts. Running adverts on 2go and Blackberry can help you get more customers with little efforts. If you’re looking to reach the teenagers in particular, 2go would be the best option for you.

Personally, I have not advertised with Blackberry or 2go. However, based on my experience using their apps, the ads are well positioned for better conversions.

Advertising on Facebook

Facebook adverts

This is one of the interesting places to advertise your business online. Everyone loves Facebook, including the unborn child. LOL! A lot of people advertise on Facebook because it is cheap, and they can decide to stop the advert at any time. Once you stop your adverts on Facebook, your money will not be deducted.

IMPORTANT! You need to have a valid master card before you can advertise on Facebook. Again, the process is a bit complex, and can cause a lot of confusion for beginners. If you’ve never advertise on Facebook before, make sure you hire a competent person to do the job for you.

Advertising on Twitter

Twitter is one of the top social media in the world. It is also one of the most visited websites in Nigeria. You can advertise your business on twitter and reach thousands of people in a day. However, advertising on twitter is a bit costly. The setup is also different from that of Facebook. If you’re new to the system, make sure you look for someone who has been advertising with them before.

Advertising on Bing

Bing is one of the top search engines in the world. They offer great advertising opportunities for people in different parts of the world. By now you should know that we are scaling-up the game. Advertising on Bing requires professional skills. The platform is completely different from all the previous ones. You need to understand how they deliver ads, and how their billing is programmed. Honestly speaking, I won’t recommend for you to try it unless you have someone to guide you.

Advertising on Google

Google advert

Google is the real boss. Everyone knows that Google maintains the biggest share of the internet. They are the biggest search provider in the world, and they own the majority of tools available for online marketers and Smartphone users. YouTube is also managed by Google, which means that you can reach a whole lot of people by advertising with them.

Google advertising (AdWords) is my thing, and I enjoy using their platform.

Google has various advertising options suitable for different purposes and goals. You may not be able to decide which Google ad format is suitable for your business except you meet with a professional in the field.

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I hope this short piece will help you to boost your business’ performance by running some cheap and effective adverts. If you need help with any of them, do not hesitate to contact us at info@ojasweb.com.

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