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If you want to choose a career in digital marketing, it is very important for you to know the various courses available and those that can be very useful for you in your location. Digital marketing is growing so fast in Nigeria, however not all the courses are popular in the country as at the time of writing this post. In this article, i will highlight the top 5 digital marketing courses for Nigerians and also give some tips about them. Obviously, this should be a good resources for you if you’re very new to digital marketing and thinking of venturing into it.
Social Media Marketing
The popularity of Facebook, Twitter and Instagram has really impacted positively to the acceptability of digital marketing, particularly social media marketing in Nigeria. Based on research data and available fact, Facebook is one of the top 3 most popular websites in the world as at the time of writing this post. If you’re reading this article in the year 2050, things might have changed completely. However as at today, May, 2018, social media marketing is one of the best digital marketing courses in Nigeria.
With sound skills in social media marketing, you will be able to use the various tools on Facebook, Instagram, Twitter and other top social websites for personal and business growth. With advanced skills in social media marketing, you will be able to run advertising effectively and use the powerful tools to increase online and offline sales. Amazing, right? Yes, these are some of the great benefits of social media.
Search Engine Optimization
If you’re very new to digital marketing, search engine optimization is the process of making websites and its content appear on the top pages of search engine like Google. This is one of the most lucrative digital marketing courses available. And no doubt, it is also the most technical aspect of digital marketing. One of the reasons why search engine optimization is very technical is due to the way Google and other top search engines update their algorithm and ranking factors all the time.
If you’re very skillful at search engine optimization, and know how to rank websites or web pages on search engines top pages, no doubt you’ll make a lot of money working for businesses who seriously need the service.
If you’re passionate about writing and you like shunning out great contents and articles, then content marketing is definitely going to work well for you. Let me admit that i’m not a pro writer, however in the last few years, i have been able to write a thousand articles for people in different parts of the world. No matter what digital marketing turns to, content marketing will continue to be very popular and lucrative. Even if you’re not offering your writing for people, you can turn your passion into business and write for your blog. Trust me, once your blog start getting the attention, you can start monetizing it and make money from your content.
So if you’re considering a career in digital marketing, don’t forget to learn content marketing because it is going to help you get discovered much quicker by many people.
Pay Per Click Advertising
Pay per click advertising together with search engine optimization are referred to as search engine marketing. I love both because they are the core aspects of digital marketing. But wait, why is it called pay per click advertising? I asked the same question when i started newly. The answer is pretty simple. When you advertise on search engine such as Google or Bing, you’ll have to pay whenever someone clicks on your advert. In social media such as Facebook, you mostly pay when your advert reach certain number of people. Of course, you can pay per lead on social media, however that’s different from pay per click.
This section is suitable for me to talk about myself because my agency is one of the badged Google partners in Nigeria. Funnily, as at the time of writing this post, there are not more than 10 badged Google partners in Nigeria. By the way, that’s not a topic for today.
If you’re someone like me, who likes data and research, you’ll definitely love pay per click advertising. And maybe, Google analytics as well. Lol, i should have talk about Google analytics separately, however since this post is focused on top 5 digital marketing courses for Nigerians, Google analytics would not make the list as at this time (2018).
So, i decided to put email marketing in the last spot because not too many people venture into in properly in Nigeria. And again, only few, top guys play the game right. When i talk about email marketing, i am not talking about spamming. Far from it. In fact, i made a video, to explain the differences between normal email marketing and spamming. When you learn the proper ways of doing email marketing, you will be able to use email marketing platforms or self hosted email software, and you’ll be able to master email writing. Interestingly, you will be able to build healthy email list, increase sales with your email promotion and also build good rapport with your audience.
Unfortunately, spamming won’t help you master most of these things. So, if you’re thinking of learning a particular skill in digital marketing, email marketing is worth it. There are more to it that the name. Learn it and you’ll be glad you do.
Yeah, that’ the end of the list. I hope this makes sense to some people. If you like it, feel free to share. And guess what…, you can learn all of these courses at Ojasweb Digital Solution. Read more about our digital marketing training in Lagos.