Learn how to advertise on YouTube in Nigeria and discover the secrets of turning your little investment into a huge success. Advertising your brand on YouTube has great potential for high returns – and I will tell you why.
Firstly, it is a known fact in marketing and advertising, that video adverts draw more attention from customers; have a higher compelling and convincing power on customers and brings in higher returns than just text adverts. YouTube, is the most popular video sharing site on the internet, and there is no telling how much it has to offer you in your video advertising quest.
Being the most popular video sharing site highlights the volume of traffic on its pages, seeking videos of various categories. Internet marketers and business owners in Nigeria, who are smart enough to advertise on YouTube, have reaped a lot of benefit from it.
I would add too, that it is high time more Nigerian business owners joined their contemporaries both in Nigeria and the world over, to advertise their brand on YouTube.
That said, let us delve into the business of this article and reveal how you can position your business for growth in Nigeria by advertising your brand in YouTube.
Create a Google AdWords account. Google AdWords is the advertising department at Google that handles everything advertising on Google owned platforms such as Google search, YouTube, AdSense, Google play, Gmail and Google search partners. Before you can advertise on any of these platforms, you need to create a AdWords account. If you already have one, then go to adwords.google.com/ and login in order for you to be able to create your video advert campaign.
Link YouTube Channel with AdWords. On the next step, after creating your Google AdWords account, you have to link your AdWords account to your YouTube channel. See the instruction on how to link your channel below.
Create your campaign
Now that you’ve successfully created your AdWords account and linked your YouTube channel, the next thing is to create your campaign. It is time to select the general settings for your ad. Setting your daily budget is important here, as it will determine the maximum amount you are willing to pay for your advert daily. This way, you can control how much you spend to advertise on YouTube.
The next step is where you will set the target locations for your ad. If your product will sell more in a particular city, region, country etc., then it will be wise to target those areas only. By doing this, it is only people searching for videos on YouTube with your keywords (will come to this later in the article), that will see your video ad.
The next step is where you will upload your video ad. Upload it straight to your YouTube account. Make sure that your video is well formatted and edited to bring the expected results.
There are so many other settings you can navigate to your taste to enhance your advert and bring in buyers:
Finally, like they say, practice makes perfect. Therefore, when you are set to advertise on YouTube, you will keep learning and improving on YouTube advertising. Very soon, your brand will gain popularity in Nigeria, and you will keep smiling to the bank!
To further make advertising on Google interesting and rewarding, i have prepared a practical and straight-to-the-point free eBook for business owners who would like to advertise their business on Google. DOWNLOAD THE EBOOK NOW and learn the amazing tips that can help you increase your ads performance.
Need a professional, experienced and full-time Google AdWords expert to manage your campaigns and run them profitably? We’ve done it for countless businesses in Australia, UK, USA, Canada and individuals in other countries. Contact us today for a free ten minutes consultation and advice on how to profit your business advertising on Google.
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