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City targeting is a very important issue when advertising on Google – not just in Nigeria but all over the world. There are certain products that are needed in a particular city than they are needed in the others – and Google, having realized this, gives its advertisers the option to choose the target cities for their campaigns.
There are no hard and fast rules about the best cities to target when advertising on Google in Nigeria, because the product or service you are advertising will determine the cities you will market your products to. But then, cities have always won in issues concerning internet usage and since you’re advertising on Google, you can’t overlook this fact.
The difference now is, among the many cities in Nigeria, which ones are the best to target when advertising on Google? We are going to judge this on different counts. Read on:
Densely populated cities in Nigeria are ideal for targeting for your Google advertising campaigns. The population in these cities cannot be overlooked as your ad will be seen by millions of people and thus, your potential for conversions is high. One thing is sure about the highly populated areas: the mixed multitude living in them, make these cities suitable for varieties of products and services and your conversion rate is expected to increase for almost every product or service. There are many cities that fall into this category in Nigeria. They are:
- Zaria and Jos.
4G LTE Enabled Cities
For me and millions of active internet users in Nigeria, 4G enabled cities qualify for suitable target cities for Google advertising because the fact that they are 4G enabled, shows that they are internet savvy cities. These cities have a large percentage of its population using the internet. Network providers in Nigeria such as MTN, Globacom and Etisalat have launched 4G LTE internet service in many Nigerian cities – and I see this as a reward for level of internet clientele in these cities. Knowing these cities can help you determine which ones to target for your Google AdWords campaigns.
The practical point there is that online advertising does not end with your ad going live on Google, but with people actually seeing it, clicking on it and actually buying your product – and it takes people to go online before they can see your online ads. So put this into much consideration while choosing your target cities. Some of the cities in this category include
- Abuja etc.
State capitals are also another group that should catch your attention. They are most important for brand awareness. By targeting the state capitals, you can be sure that you are marketing to the entire country and that almost every Nigerian knows about your product. But you might ask, “why state capitals?” Well the state capitals are mostly the developed cities in every state and therefore, have more internet savvy inhabitants – who usually go online and can see your ads.
Some of the popular state capitals in Nigeria are:
- Owerri, and all other state capitals in Nigeria.
University and Polythecnic Towns
This category of cities are ideal target cities for online campaigns – and you probably know why. These cities have high concentrations of internet users in Nigeria – the students – and when you target them for your Google advertising campaigns, you are sure of getting high results.
It is a known fact that the younger generation are high users of the internet and students particularly, have a thousand and one reasons for why they visit the internet. Reasons ranging from researching for assignments, searching for information and to social media, are just a few of the many reasons that keep a steady traffic streaming online from these cities. The cities that fall into this category in Nigeria include
- Benin City
- Port-Harcourt and all other university towns/cities in Nigeria.
It is not enough knowing the best cities to target when advertising on Google in Nigeria, but knowing the cities that need your product is what makes your advertising a success. So make your research properly before launching your Google ads.
For a professional help in setting up your AdWords campaign and managing your advertisement profitably, contact Ojasweb Digital Solution at firstname.lastname@example.org or +2348060380375.