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There are numerous benefits of advertising on Google in Nigeria, however these top five would be more than enough for you to decide whether to start advertising on Google or not.

There’s no need for me to tell stories about what Google is, everyone knows even before internet becomes popular in every parts of the country. Kids do talk about Google even though they don’t really know what it’s being used for. In fact, the common trend among Nigerians when someone ask questions they don’t want to answer is “ASK GOOGLE”.

For online marketing experts like myself, we know that search engine marketing (SEM) plays the major role in every businesses. We know that millions of people are using search engine every single day to look for businesses, products and services. In the next couple of paragraphs, I will highlight the 5 major benefits of advertising on Google in Nigeria. And of course, I will be very much available to assist you in setting up your first Google AdWords campaign. Let’s go…

  1. Increase your brand awareness with Google advertising

One of the best ways to increase brand’s awareness is by advertising on Google. If you want to know how advertising on Google can help you build your brand, then you need to seek a professional advice and choose the right campaign for the purpose. Some of the top companies in Nigeria that build their brand awareness using Google advertising are www.konga.com, www.jiji.ng, and Jumia. I got to know about all of these top companies via Google search and display network. Their advertisement are seen almost everywhere online. Today, they are very popular because they have built their brand using the largest online advertising platform, Google. Despite their status in the market, they still continue to advertise their business and offers on Google. If you’re looking for effective way to advertise your business and build your brand’s awareness, try to use Google AdWords.

  1. Drive customers to your website

The primary aim of advertising is to get more people to buy your products or services. This can be achieved by advertising your business on Google. You can run different kinds of ads on Google and target people who meet certain criteria. For example, if your business is about selling makeup tools, you may want to target women within certain age range. Interestingly, you can ask Google to deliver your ads to people in a particular location. Google also has other advanced tools that can help advertisers reach their target market and deliver ads effectively. With all the available tools and advertising options, it is almost certain that you’ll drive more customers to your business.

  1. Increase YouTube video views

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Probably you are hearing about this for the first time, YouTube is also part of Google and you can advertise your business on YouTube using your promotional videos. In case you don’t know, YouTube is the most popular video search engine in the world, and it ranked in the second position in the internet web traffic analysis. There are numerous opportunities for companies that advertise their products, services, or offers on YouTube. The number of people who are watching videos online are increasing every day, and YouTube maintain the largest share of the viewers. It is very possible to promote offers to targeted viewers on YouTube and get impressive results.

  1. Increase apps install

One of the best ways to increase customers’ base and retain them is by having an effective mobile app for your business. Nowadays, people use mobile apps to visit websites very quickly. In fact, you don’t really need a web browser on your mobile and table devices before you can login to Facebook, Twitter, LinkedIn and other top websites. Interestingly, mobile apps increase users’ engagement and prevent irrelevant distractions. When a user visits a website using a web browser, the person may also be able to browser other websites at the same time and become less engaging with the previous website. However, with mobile apps, the engagement would be impressive.

One of the major challenges of businesses is how to get real humans to install their apps and engage with the contents. This challenge can be solved by running adverts on Google. With apps install campaign, you can get many people to download your apps and find out more about your business.

  1. Build email list of quality prospects

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Another great benefits of advertising on Google is to build quality email list of prospects. This is a good way to maximize your advertising budget. Building a quality email list will help you market your products or services even when you’re no longer advertising on Google.

If you have a proper plan for your advertising, you can offer great benefits to your website visitors and collect their email address. Of course, you need to make the offer attractive enough for the visitors to claim it.

These are the top 5 benefits of advertising on Google in Nigeria. I hope this information will be useful for you to make proper plan your Google advertising.

Need help setting up and managing your Google AdWords account? Contact us.

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