Have you ever seen ads in your Gmail inbox and wondered how they got there? It is actually a method of advertising introduced by Google to provide a more targeted reach for advertisers to reach their potential customers.
Google’s strategy on identifying potential customers for a particular product or service depends on the recent email activity and online purchases made by the common Gmail owner. For instance, if you recently made a hotel booking online say in Ikeja, Nigeria, because of the hotel booking receipt you received in your inbox, you can be targeted by restaurants or even car hire services in Ikeja, Nigeria. The next time you log into your Gmail account, don’t be surprised if you see an ad from any of such companies. This is just one of the many ways Gmail advertising works. It brings solutions to your suspected problems, right to your doorstep – and it is very effective.
Gmail advertising in Nigeria is not popular. And honestly, this is a shame considering the growth potential it holds for any business. Nigerian internet marketers should look into this new gold mine where there are many customers waiting to see what they have to offer.
As usual, every advertising platform has its strategy of reaching the right customers on Google – or more specifically, – Gmail.
This article is going to expose the “how” in advertising on Gmail in Nigeria. And from it you can learn a lot on how to maximize its strategy to grow your internet business in Nigeria. Take the following steps to get your advert setup on Gmail:
Gmail will review your template ads to ensure that they are in line with their advertising policies. It takes about 2 business days to get it approved – and once this is done, – you are free to run your ad and advertise to your customers.
To further make advertising on Google interesting and rewarding, i have prepared a practical and straight-to-the-point free eBook for business owners who would like to advertise their business on Google. DOWNLOAD THE EBOOK NOW and learn the amazing tips that can help you increase your ads performance.
Need a professional, experienced and full-time Google AdWords expert to manage your campaigns and run them profitably? We’ve done it for countless businesses in Australia, UK, USA, Canada and individuals in other countries. Contact us today for a free ten minutes consultation and advice on how to profit your business advertising on Google.
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