Complete Google Ads Purchase Conversion Tracking & Enhanced Conversion for WooCommerce

If you are finding it difficult to setup proper Google ads purchases conversion and enhanced conversion for WooCommerce, this video tutorial will work you through the step by step process (see video link at the bottom).

PLUGINS USED IN THE VIDEO TUTORIAL:

1. GTM Server Side
2. Header & Footer plugin

WooCommerce Purchase URL string

If you choose to perform test checkout on your WooCommerce website, the order received link should have string similar to the one below…

/checkout/order-received/12865/?key=wc_order_5qCWXYWMyiQ1j

GTM Variables For Purchase Tracking Used In The Video Tutorial:

Purchase GTM Variables (to track value)

1. Currency: ecommerce.currency
2. Conversion Value: ecommerce.value
3. Transaction ID ; ecommerce.transaction_id

Customer Data GTM Variable (for enhanced eCommerce)

1. Customer Email : user_data_billing_email
2. Customer Phone: user_data_billing_phone
3. Customer First Name: user_data_billing_first_name
4. Customer Last Name : user_data_billing_last_name
5. Customer Street ; user_data_billing_address
6. Customer City : user_data_billing_city
7. Customer Region: user_data_billing_state
8. Customer Country: user_data_billing_country
9. Customer Postal Code : user_data_billing_postcode

Link to the video tutorial on YouTube https://www.youtube.com/watch?v=RKTlUXxkpcU

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Ojasweb