You’ve recently joined a new company and are learning how to help potential buyers understand why they would benefit from purchasing the product that your company sells. How can you start to put yourself in the buyer’s shoes so you understand why they would buy your product?

  • Read and understand your company’s best practices and case studies inside and out
  • Talk to other sales professional
  • Look at your company website
  • Read all of the content your marketing team produces

correct answer:

  • Read and understand your company’s best practices and case studies inside and out