You’ve just joined a new company as one of their newest inbound sales representatives and are excited to begin executing on their connect strategy. You’ve recently identified a potential buyer, determined their persona, and identified which lead source they came from. What are your next steps as an inbound salesperson, in order?

  • Identify a common connection or some method of outreach, and begin the connect conversation by personalizing your message.
  • Assemble the content for your persona, assemble the best medium for connecting, and then begin the outreach.
  • Explore all information you can find on them and then assemble your method of reaching out and decide.
  • Assemble a sequence plan, assemble the content for each sequence attempt, and then begin the sequence.

correct answer:

  • Assemble a sequence plan, assemble the content for each sequence attempt, and then begin the sequence.