You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for the desktop, how might you optimize the bidding strategy to increase the number of conversions?
- Increase the mobile bid adjustment for the campaign
- Decrease the mobile bid adjustment for the campaign
- Increase the number of mobile-optimized text ads
- Decrease the number of mobile-optimized text ads
The correct answer is:
Increase the mobile bid adjustment for the campaign
Explanation: Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices.
Read more here: https://support.google.com/adwords/answer/2732132?hl=en