Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
  • Google does not provide cross-device targeting at this time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.

The correct answer is:

Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

Explanation: We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.