Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Use a location bid adjustment to increase bids for customers in Tokyo
  • Create a separate ad group to target ads and bids for Tokyo
  • Use the user location view to understand if people who click your ads are located in Tokyo
  • Refine where your ads show by adding the keyword “Tokyo”

The correct answer is:

  • Use a location bid adjustment to increase bids for customers in Tokyo

Explanation: Use location bid adjustments to show your ad more or less frequently to customers in certain countries, cities, or other geographic areas.

Read more here: https://support.google.com/adwords/answer/2732132?hl=en