Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

  • Cost-per-view (CPV)
  • Target return on ad spend (ROAS)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-day (CPD)

The correct answer is:

  • Target return on ad spend (ROAS)

Explanations: “Target ROAS” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help achieve an average return on ad spend (ROAS) equal to the target you set.

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