Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

  • AdWords only
  • DoubleClick Bid Manager only
  • YouTube
  • AdWords and DoubleClick Bid Manager

The correct answer is:

  • YouTube

Explanation: With TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. You’re only charged when viewers watch or interact with elements of your video. It’s a win-win: Viewers see videos they’re curious about, and you get more views from an audience you know is interested. Your video ad plays before, during, or after other videos. After five seconds, the viewer has the option to skip the ad.

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