You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

  • Google Consumer Surveys
  • Brand Lift
  • Google’s reach solutions
  • Sales Lift

The correct answer is:

Google’s reach solutions

Explanation: Google’s reach solutions will help you plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.