You perform an audit of all of your website content (content offers, website pages, and blog posts) and realize you don’t have much content that would fit into the consideration stage of the Buyer’s Journey. You decide to create a new consideration stage content offer. What should the topic be focused on?

  • The solution to your buyer persona’s problems
  • How your product/service can help solve your buyer persona’s problem
  • Your buyer persona’s problems

correct answer:

  • The solution to your buyer persona’s problems