Why is it important to get your potential buyer to reflect back on their goals and challenges?

  • It’s important because you’re getting another chance to listen to their situation.
  • It’s important because you’re leveraging the power and impact of repetition.
  • It’s not important for the potential buyer to reflect back, you should always be moving the sale forward, not backward.
  • It’s important because you’re getting them to think critically about their situation.

correct answer:

  • It’s important because you’re getting them to think critically about their situation.