Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

  • Demographic targeting
  • A broad affinity audience
  • In-market audiences
  • Dynamic remarketing

The correct answer is:

  • In-market audiences

Explanation: In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en