Which should be considered when analyzing campaign performance of different TrueView video ad formats?

A) Quartiles only
B) View rate only
C) View rate and quartiles
D) Quartiles and website clicks

The correct answer is:

C) View rate and quartiles

Explanation: View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).

Read more here: https://support.google.com/adwords/answer/2375431