An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

  • camera for use underwater
  • underwater camera case
  • affordable underwater digital camera
  • water-proof camera

Correct Answer is:

  • underwater camera case

Explanation: A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.

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