Which of these is NOT a benefit of using segments in your data analysis?

  • You can isolate and analyze specific conversion paths using conversion segments
  • You can compare behavior metrics for groups of users like Converters vs non Converters
  • You can permanently modify the data in your view
  • You can analyze users by single or multi-session conditions

The correct answer is:

  • You can permanently modify the data in your view

Explanation: A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences. A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hit.

Read more here: https://support.google.com/analytics/answer/3123951