Which of these could NOT be tracked using Goals in Google Analytics?

  • Watching a video
  • Making a purchase
  • Customer’s lifetime value
  • Signing up for a newsletter

The correct answer is:

  • Customer’s lifetime value

ExplanationThe Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.

Read more here: https://support.google.com/analytics/answer/6182550