Which of the following would be most useful for optimizing landing pages?

  • Pageviews
  • Unique Pageviews
  • Visits
  • Unique Visits
  • Bounce Rate

The Correct Answer is:

  •  Bounce Rate

 Explanation: Bounce Rate is the percentage of single-page sessions. If you find a landing page with a high bounce rate, that destination URL might not match the expectation set by your ad text, or it might not have engaging content with a clear navigation path.

You can read more here: https://support.google.com/analytics/answer/2531575?hl=en