Which of the following represents a macro conversion for an e-commerce site?

  • A completed sale transaction
  • Receiving a product inquiry
  • A click on a “buy” button
  • Collecting a lead
  • All of these are macro conversions for an e-commerce site.

The Correct Answer is:

  •  A completed sale transaction


Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.


Micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase macro conversion, i.e. sales transactions

You can read more here: https://support.google.com/analytics/answer/6083326?hl=en