Which of the following is the BEST definition of a buyer persona?

A) Personas are your target markets and represent your ideal customers.
B) Personas are semi-fictional characters that represent your ideal customers.
C) Personas are characters you create based on job title that represent who you’re trying to reach.
D) Personas are profiles you create based on one or two of your best customers.



If you want to sell efficiently at a higher velocity, you have to have a deep understanding of the
people who tend to buy from you. A great way to get that understanding is to create a buyer
persona. A buyer persona is a semi-fictional representation of your ideal customer based on