Which is the Default Facebook Targeting Option?

A. Core Audiences

B. Custom Audiences

C. Lookalike Audiences

D. Broad Audiences

correct answer:

A. Core Audiences


The default Facebook ad targeting option is Core Audiences. Targeting happens at the ad set level, and audiences can be broken out into separate ad sets when you’d bid differently to reach each audience.

Building a Core Audience on Facebook lets marketers calibrate ad delivery around demographics, locations, interests, behaviors, and connections.

When building Core Audiences, you can opt to include or exclude people from your target audience based on any of the attributes listed below. You can save Core Audiences for future use, and can modify Saved Audiences to test and optimize your targeting.