Which is easier to rank for – the short keyword “teamwork” or the long-tail keyword “promote teamwork between employees”?

  • “Teamwork” – short keywords are more broad, so more people are searching for them and there’s less competition
  • “Promote teamwork between employees” – long-tail keywords are more targeted, so fewer people are searching for them and there’s less competition

correct answer:

“Promote teamwork between employees” – long-tail keywords are more targeted, so fewer people are searching for them and there’s less competition