Which is a method for evaluating the performance of engagement ads created with the Ad gallery?

  • Funnel Visualization report
  • AdSense reports in Google Analytics
  • Transaction rate
  • Mouseover Rate

The correct answer is:

  • Mouseover Rate

Explanation: See instances where customers place their cursors over your display ad for a second or more. This can help highlight ads that may keep customers’ attention without an actual clickthrough to your website. This usually demonstrates an ad that needs a stronger call-to-action for the customer.

Read more here: https://support.google.com/adwords/answer/2456138?hl=en