Which is a best practice for optimizing a landing page for AdWords?

  • Several links to related websites
  • Easy-to-navigate content
  • The same programming language across the whole site
  • Prominent headlines in several font styles and sizes

The correct answer is:

  • Easy-to-navigate content

Explanation: Organize and design your page well, so people don’t have to hunt around for information. Make it quick and easy for people to order the product mentioned in your ad. Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site. Help customers quickly find what they’re looking for by prioritizing the content that’s visible above-the-fold.

Read more here: https://support.google.com/adwords/answer/2404197