Which is a benefit of using display advertising with Google to build brand awareness?

  • Accurate forecasts of clicks and impressions
  • Consistent performance from day-to-day
  • Higher clickthrough rates (CTR) than on Google Search
  • The expansive network of diverse sites

The correct answer is:

  • The expansive network of diverse sites

Explanation: The Google Display Network is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories – from large, well-known sites to niche sites and audiences. Put simply, the Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites.

Read more here: https://support.google.com/partners/answer/2740585?hl=en-GB