When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

  • Maximize clicks
  • Enhance cost-per-click (CPC)
  • Target return on ad spend (ROAS)
  • Target search page location

The correct answer is:

  • Enhance cost-per-click (CPC)
  • Target search page location

Explanation: “Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.

Read more here: https://support.google.com/adwords/answer/6268611?hl=en

One of this website’s user, Ioannis helped me rectifying this answer. Thanks a lot.