Which client would you advise to use radius targeting?

  • Luis, whose e-commerce business delivers nationwide
  • Denise, whose service can reach customers within 30 miles
  • Christopher, who wants to promote his new product in select cities
  • Mabel, who wants to exclude her ads from certain cities

The correct answer is:

  • Denise, whose service can reach customers within 30 miles

Explanation: Radius targeting (also known as proximity targeting or “Target a radius”) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries.

Read more here: https://support.google.com/adwords/answer/1722043?hl=en