When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

  • Maximize Clicks
  • Cost-per-thousand impressions (CPM)
  • Manual cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

The correct answer is:

  • Maximize Clicks

Explanation: Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize Clicks bid strategy works and what its settings are.

Read more here: https://support.google.com/partners/answer/6268626?hl=en