Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

  • Dynamic Search Ads
  • E-commerce tracking
  • Remarketing
  • Conversion tracking

The correct answer is:

  • Remarketing

Explanation: Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.

Read more here: https://support.google.com/adwords/answer/2454000?hl=en