When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

  • Ad Rotation
  • IP Exclusion
  • Bid Adjustment
  • Frequency Capping

The correct answer is:

  • Bid Adjustment

Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

Read more here: https://support.google.com/adwords/answer/2732132