When developing the content for each attempt in your sales sequence, the most important thing you can do is:

  • Support the potential buyer during their buying journey
  • Make sure your goal of selling to them is clear in your outreach
  • Ensure you address them properly based on their role in the organization
  • Personalize the entire sales experience to the buyer’s context

correct answer:

  • Personalize the entire sales experience to the buyer’s context