When developing a persona, you should ask yourself all of the following questions EXCEPT:

  • How do these personas typically educate themselves on their goal or challenge?
  • For each persona, what are the implications of inaction?
  • What are their preferred methods of communication within their team, their company, and their family?
  • How do these personas describe the goals or challenges they encounter that align with our company’s offering?

correct answer:

  • What are their preferred methods of communication within their team, their company, and their family?