When calculating social media ROI, what four types of metrics should you pay attention to depending on your goals?

  • Click-through rate, average timing, engagement rate, and website visits
  • Facebook likes, Twitter followers, LinkedIn group followers, and Google+ followers
  • Content consumption, social sharing, lead generation, and revenue
  • Total amount of Visits, Leads, Customers, and Promoters

correct answer:

  • Content consumption, social sharing, lead generation, and revenue