What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  • A) 0.2
  • B) 0.11
  • C) 0.09
  • D) 0.02

The correct answer is:

  • C) 0.09

Explanation: View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).

Read more here: https://support.google.com/adwords/answer/2375431?hl=en