What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • A) The advertiser pays for an impression with CPC bidding and pays when someone watches at least 5 seconds of the ad with CPV bidding
  • B) The advertiser pays for a click on her YouTube channel with CPC bidding and pays for a conversion with CPV bidding
  • C) The advertiser pays for a click on an ad with CPC bidding and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
  • D) The advertiser pays for a click that brings someone to her website with CPC bidding and pays when there’s an impression with CPV bidding

The correct answer is:

  • C) The advertiser pays for a click on an ad with CPC bidding and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding

Explanation: With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards, and companion banners), whichever comes first.

Read more here: https://support.google.com/adwords/answer/2472735?hl=en