You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What will Google measurement solution will you use to plan of GRPs and cost per points?

  • Google Consumer Surveys
  • Brand Lift
  • Google’s reach solutions
  • Sales Lift

The correct answer is:

  • Google’s reach solutions

Explanation: Google’s reach solutions will help you plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.