What time of day does mobile usage generally peak?

  • A) During working hours
  • B) Morning and evening when people are commuting to work
  • C) Evening hours when people are at home
  • D) Spread evenly throughout the day

The correct answer is:

  • D) Spread evenly throughout the day

Explanation: In contrast, mobile usage is spread more evenly throughout the day and across many more contexts, whether it’s occurring on the go, during working hours, or at home. In fact, while mobile is often associated with on-the-go usage, a Nielsen study estimated that 68% of mobile searches occur at home, where there are other, larger-screen devices readily available

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