What opportunity has the trend towards individuals viewing TV whilst simultaneously using multiple devices enabled?

  • The split testing of campaigns
  • Users to interact with brands that advertise on the TV on their device
  • More accurate targeting of audiences
  • Higher ROI on campaigns

correct answer:

  • Users to interact with brands that advertise on the TV on their device

explanation:

Users being on their devices whilst watching TV adverts gives marketers the opportunity to “turn what could be perceived as a distraction into an integrated and enhanced brand experience that extends from TV across multiple device screens.”

source: Facebook blueprint