What is the correct order of the three steps to set up your Connect strategy?

  • Determine your personas, define the challenge for each persona, and define the connect method for each persona.
  • Determine your personas, define your negative personas, and define the ways in which you will reach the personas.
  • Determine your personas, define the sequences for each persona, and define the outreach for each sequence.
  • Determine your primary persona, define the sequence for them, and define the connect method for each persona.

correct answer:

  • Determine your personas, define the sequences for each persona, and define the outreach for each sequence.