You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  • Through a third-party provider
  • AdWords
  • Through a Google representative
  • YouTube

The correct answer is:

  • Through a Google representative

Explanation: Reserve media: Google will set up your campaign and get it ready for launch. But keep in mind that it takes a village! Brands, media agencies, creative agencies, your Google team, etc. Be sure to check with your Google representative on roles and responsibilities for each party to ensure a smooth launch.

Read more here:

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  • Course: AdWords Video Certification
  • Topic: Launching your video campaign