What four parameters can you include with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

The correct answer is:

  • Category, Action, Label, Value

Explanation: Events are user interactions with content that can be tracked independently from a web page or a screen load. An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)

Read more here: https://support.google.com/analytics/answer/1033068