What does average view frequency measure?

  • A) All of the listed answers are incorrect
  • B) The average number of times people have viewed the ad
  • C) The average number of channel views
  • D) The average view rate for the ad

The correct answer is:

B) The average number of times people have viewed the ad

Explanation: The typical number of times that someone viewed your ad over a given time period. For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.

Read more here: https://support.google.com/partners/answer/6024272?hl=en