You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

  • Impression
  • Clickthrough rate
  • Conversion
  • Cost-per-click

The correct answer is:

  • Conversion

Explanation: When a click leads to a sale or to the desired action, it is called conversion. It can be a completely filled form, app download, sign-up for newsletter or clicking to a button. Conversion can be tracked using conversion tracking mechanism.